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Paid Media (PPC)

Every dollar tracked.

Paid media should be the most measurable line in your budget. We run Google, Meta, and programmatic campaigns built around one question: did it produce a customer? Every dollar is tracked, every conversion is measured, and the reporting is honest.

Campaign scorecard
Google Search & MapsHigh-intent local capture
Meta (FB & Instagram)Demand generation
Programmatic displayReach at the right moment
Conversion trackingEvery lead attributed
100%
The philosophy

Clicks are a cost. Customers are the goal.

Most PPC reporting hides behind impressions and clicks because they're easy to inflate. We report the metric that pays your bills: qualified leads and booked customers, and what each one cost. Campaigns are structured around local buyer intent, tightly tracked, and continuously optimized, with our AI Optimization layer reallocating spend toward what's actually converting. You get the full picture, including what we'd cut.

What we manage

Full-funnel paid media, run properly.

Google Search & Local

Capture customers at the exact moment they're searching for what you offer, including Maps and local intent.

Meta advertising

Facebook and Instagram campaigns that generate demand and stay top-of-mind in your market.

Programmatic display

Reach the right audiences across the web at the right moments, without wasting spend.

Conversion tracking & attribution

Proper tracking so every lead is tied back to the campaign that produced it.

Landing page alignment

We make sure the page traffic lands on is built to convert, not just any page on your site.

Transparent ROI reporting

Cost per lead, cost per booked customer, and where your budget is truly working.

Questions

What owners ask us

What's a realistic budget to start?+
It depends on your market and competition. In your meeting we'll model a starting budget that can produce meaningful data without overcommitting.
How soon will I see leads?+
Search campaigns targeting high-intent queries can produce leads quickly once live. We're transparent about the ramp-up period for optimization.
Do you lock me into long contracts?+
No. We earn the next month with this month's results. You'll always know your cost per customer.
Can you work with my existing ad accounts?+
Yes. We can audit and take over existing accounts or build new ones, whichever gives you a cleaner, better-tracked foundation.
How does this pair with AI visibility?+
Paid media captures demand now while your organic AI visibility compounds. Together they cover both the fast and the durable side of growth.
Ready when you are

Make your ad spend accountable.

Book a meeting and we'll review your current campaigns, or model what a properly-tracked one could return.

Book a Meeting